Reason No. 1: Your Current Sunglasses Just Plain Suck
You smugly congratulated yourself on finding $20 sunglasses that you think are as good as $200 ones. Or you blindly whipped out the Amex for $500 sunglasses because you saw them on some bimbo in Us or because they sported the name of an Italian designer who makes nice shoes. But do you honestly think that the cheapo manufacturer or the cobbler from Milan does the lab work, conducts the R&D, and goes to the expense of buying the best materials to provide optical acuity in their shades? No way. Bad sunglasses are worse than placebo medicine. They give you the illusion of protection, but they’re actually damaging your eyes.
Great prices and free shipping on your new shades from:
Zappos
Frames Direct
Reason No. 2: You Look Ridiculous
Still wearing slivery little shades from three years ago? Outré. Or grotesquely humongo, cringeworthy designer (or faux-designer) shades with dipsy-doodle temples, rhinestones, and leopard-print frames with bright gold logos? A good way to end up on some snarky blog post. As with clothing, price tags and good taste don’t necessarily tango. Want proof?
If this is the look you want, go for it. Otherwise, get real sunglasses.
Great prices and free shipping on your new shades from:
Zappos
Frames Direct
Reason No. 3: You’re Obsessed With Fashion
Nothing wrong with that. But if you’re paying $350 or $400 for sunglasses from a maker of Italian handbags, you’re paying way too much for truly awful visual acuity. Trust me: You can look way sexy and less like a fashion slave by buying from a company that makes (duh) sunglasses. Like Maui Jim, Revo, Kaenon, Costa Del Mar, Oakley, Hobie…. They all have great fashion shades that are as pleasurable to look through as to look at.
Great prices and free shipping on your new shades from:
Zappos
Frames Direct
Reason No. 4: Yours Aren’t Polarized
If you’re ever around glare coming off water, ice, or a long ribbon of highway, you want the oh-so-soothing effect of polarized sunglasses. Polarization acts likes mini blinds within your sunglasses to cut glare and give your eyes a well-needed rest. Naturally, there’s cheap polarization (basically, glued onto the lenses where it easily scratches off) and good polarization, which uses high-quality film embedded into the lenses. Good polarization adds to the cost of sunglasses. Meaning: Cheap polarized sunglasses are really cheap. Don’t bother.
Great prices and free shipping on your new shades from:
Zappos
Frames Direct
Reason No. 5: Yours Are Hopelessly Scratched
Scratched lenses send your sunglasses stock plummeting. Yesterday’s pricy fashion shades, once scratched, might as well be gas-station sunglasses. Plastic lenses, especially cheap plastic lenses, are delicate. They scratch easily, and looking through scratchy sunglasses is painful. You may get used to it, but your eyes are straining. Better plastic lenses made of polycarbonate, NXT, or SR-39 (Kaenon’s proprietary material) are coated to resist scratching. But they can still get scratched. Replace your pitted shades with crisp new optics and the world will seem a better place. PS: Take better care next time! Use a case and a sunglass-specific lens cloth.
Great prices and free shipping on your new shades from:
Zappos
Frames Direct
